Terms & Conditions

Last updated: June 16, 2026

1. Who you are contracting with

These Terms & Conditions ("Terms") form a binding agreement between you and Arteria Publicidad, Inc. ("Arteria", "we", "us"), operator of the ALF — Advertise Like a Franchise platform (the "Service") at advertiselikeafranchise.com. By creating an account, accessing, or using the Service you agree to these Terms. If you are using the Service on behalf of a business, you represent that you have authority to bind that business.

2. The Service

ALF is a software-as-a-service application that helps restaurant operators plan, execute, and measure advertising and marketing activity using the B-MORE™ Method. Features include a 52-week flowchart, sales × investment analytics, ad-builder tools, and AI-driven recommendations.

3. Accounts and acceptable use

You must provide accurate information, keep your credentials confidential, and are responsible for activity under your account. You must not:

• Use the Service unlawfully or for fraudulent or deceptive purposes;
• Send spam or violate the rights of any third party;
• Infringe intellectual property rights or upload content you do not have rights to use;
• Attempt to interfere with the security or integrity of the Service (malware, probing, scraping, reverse engineering, circumventing technical limits);
• Resell, sublicense, or redistribute the Service without our written consent.

4. Intellectual property

The Service, including all software, design, branding, documentation, and the B-MORE™ Method, is owned by Arteria Publicidad, Inc. or its licensors and is protected by intellectual property laws. You receive a limited, non-exclusive, non-transferable right to use the Service in accordance with your subscription plan. You retain ownership of the content you upload; you grant us a limited license to host and process that content solely to provide the Service.

5. Payments, billing, and Merchant of Record

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. Payment, billing, tax, cancellation, and refund mechanics are governed by Paddle's Buyer Terms.

Subscriptions renew automatically at the end of each billing period at the then-current price unless you cancel. You can cancel anytime through your account or via Paddle's customer portal.

6. Refunds

See our Refund Policy for details. Refund requests are processed by Paddle.

7. Service availability

We work hard to keep the Service running, but we do not guarantee uninterrupted or error-free performance. We may schedule maintenance, update features, or change functionality from time to time.

8. Suspension and termination

We may suspend or terminate your access for material breach of these Terms, non-payment, suspected fraud or security risk, or repeated or serious policy violations. Upon termination, your right to use the Service ends; you may export your data within 30 days of termination, after which we may delete it.

9. Disclaimers

To the fullest extent permitted by law, the Service is provided "as is" and "as available" without warranties of any kind, including implied warranties of merchantability, fitness for a particular purpose, or non-infringement. AI-generated recommendations are informational and do not replace your business judgment.

10. Limitation of liability

To the maximum extent permitted by law, our aggregate liability arising out of or relating to the Service is limited to the fees you paid us in the 12 months preceding the claim. We are not liable for indirect, consequential, special, incidental, or punitive damages, including loss of profits, revenue, data, or goodwill. Nothing in these Terms limits liability for fraud, death, or personal injury where such limitation is not permitted by law.

11. Indemnity

You agree to indemnify and hold Arteria Publicidad, Inc. harmless from claims arising out of your content, your unlawful use of the Service, or your breach of these Terms.

12. Governing law

These Terms are governed by the laws of the Commonwealth of Puerto Rico, without regard to its conflict-of-law rules. Disputes will be resolved in the courts located in San Juan, Puerto Rico, unless otherwise required by mandatory law.

13. Changes

We may update these Terms from time to time. We will post the updated version with a new "Last updated" date and, for material changes, provide additional notice. Continued use after changes constitutes acceptance.

14. Contact

Questions about these Terms? Email carlos@themarketingfork.com.