PRIVACY POLICY
Advertise Like a Franchise™
Effective Date: October 7, 2026
This Privacy Policy describes how Arteria Publicidad Inc., a Puerto Rico corporation doing business as Advertise Like a Franchise™ (“ALF” “Company” “we” “us” or “our”), collects, uses, stores, discloses, and protects information when you access or use the Advertise Like a Franchise platform, website located at advertiselikeafranchise.com, applications, and related services (collectively, the “Services”).
This Privacy Policy forms part of the Company’s contractual relationship with its customers and should be read together with the Master Terms of Service.
1. Scope
This Privacy Policy applies to information collected through:
- the ALF website;
- the ALF Software-as-a-Service platform;
- customer support interactions;
- AI-powered marketing services;
- integrations with authorized third-party platforms;
- electronic communications; and
- any other Services provided by the Company.
This Privacy Policy does not apply to websites, applications, or services operated by third parties, including Meta, Google, payment processors, or other third-party providers.
2. Information We Collect
Depending on how you use the Services, we may collect the following categories of information.
2.1 Account Information
When you create an account, we may collect:
- business name;
- contact name;
- email address;
- telephone number;
- billing information;
- account credentials;
- subscription information; and
- business location.
2.2 Restaurant Business Information
To provide the Services, Customers may upload or synchronize Restaurant Data and other information relating to restaurant operations, including:
- menu items;
- pricing;
- product categories;
- inventory information;
- promotional information;
- restaurant locations;
- operating hours;
- loyalty program information;
- sales reports;
- transaction summaries;
- campaign performance; and
- other operational information provided by the Customer.
Customers remain responsible for ensuring they have the right to provide this information.
2.3 Point-of-Sale (POS) Data
Where authorized by the Customer, ALF may receive data from compatible point-of-sale systems, including:
- product sales;
- sales trends;
- time-of-day sales;
- item performance;
- promotional effectiveness;
- transaction totals; and
- related operational metrics.
ALF does not require or encourage the upload of payment card numbers or other sensitive payment credentials.
2.4 AI Interaction Data
When Customers use AI-powered features, we may collect:
- prompts;
- instructions;
- generated marketing content;
- user feedback;
- edits to generated content; and
- AI performance metrics.
This information helps us improve the quality, safety, and reliability of our AI Services.
2.5 Technical Information
We may automatically collect:
- IP address;
- browser type;
- operating system;
- device identifiers;
- language settings;
- access times;
- pages viewed;
- clickstream information;
- referral URLs;
- cookies and similar technologies; and
- diagnostic information.
3. How We Use Information
We use information we collect to:
- provide the Services;
- authenticate users;
- process subscriptions;
- generate AI-powered recommendations;
- create marketing campaigns;
- analyze restaurant performance;
- improve AI models;
- detect fraud and security incidents;
- communicate with Customers;
- respond to support requests;
- comply with legal obligations;
- enforce our agreements; and
- improve the functionality, security, and performance of the Services.
4. AI Processing
ALF uses artificial intelligence to analyze Customer-provided business information and generate marketing recommendations, advertising content, and related insights. AI-generated outputs are based on patterns and probabilities and should be reviewed by Customers before implementation. The Company may use Aggregated and De-Identified Information to improve its AI models and Services. We do not use identifiable Customer business information to market another customer's business.
5. Legal Bases for Processing
Where required by applicable law, we process personal information based on one or more of the following legal grounds:
- performance of a contract;
- legitimate business interests;
- compliance with legal obligations;
- protection of vital interests;
- consent, where required; and
- other lawful bases recognized under applicable law.
6. Information Sharing
We do not sell Customers’ identifiable business information.
We may disclose information:
- to service providers assisting in the operation of the Services;
- to payment processors;
- to cloud hosting providers;
- to analytics providers;
- to professional advisors;
- to governmental authorities where required by law;
- in connection with a merger, acquisition, financing, or sale of assets; or
- with the Customer’s authorization.
Any sharing is limited to what is reasonably necessary for the applicable purpose.
7. Third-Party Integrations
Where Customers connect Meta, Google Ads, Open Table or other approved integrations, ALF accesses only the information reasonably necessary to provide the requested Services. Use of those Third-Party Platforms remains subject to their own terms and privacy policies. ALF is not responsible for the privacy practices of third-party providers.
8. International Data Transfers
Because ALF may serve Customers in multiple jurisdictions, information may be processed or stored in countries other than the Customer's country of residence. Where required by law, the Company will implement appropriate safeguards for international data transfers, including contractual protections or other lawful transfer mechanisms.
9. Security
The Company maintains commercially reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. No method of electronic transmission or storage is completely secure, and therefore the Company cannot guarantee absolute security.
10. Data Retention
We retain information only for as long as reasonably necessary to:
- provide the Services;
- maintain business records;
- comply with legal obligations;
- resolve disputes;
- enforce our agreements;
- improve the Services using aggregated and de-identified information; and
- satisfy legitimate business purposes.
When information is no longer required, it will be securely deleted, anonymized, or otherwise disposed of in accordance with our retention practices.
11. Customer Rights
Subject to applicable law, individuals may have the right to:
- access certain personal information;
- request correction of inaccurate information;
- request deletion of personal information;
- object to certain processing activities;
- request restrictions on processing;
- receive information in a portable format where applicable; and
- withdraw consent where processing is based on consent.
Requests may be submitted using the contact information provided below. The Company may request reasonable verification of identity before responding.
12. Children’s Privacy
The Services are designed for commercial restaurant businesses and are not directed to children under the age of thirteen (13), or any higher minimum age required by applicable law. The Company does not knowingly collect personal information directly from children.
13. Changes to this Privacy Policy
The Company may update this Privacy Policy from time to time to reflect changes in applicable law, technology, or business operations. Material changes will be communicated through the Services, by email, or by another reasonable method before becoming effective where required by law.
14. Contact Information
Questions regarding this Privacy Policy or privacy practices may be directed to:
Arteria Publicidad Inc. d/b/a Advertise Like a Franchise™
Website:
advertiselikeafranchise.com
Business Address:
PO BOX 194919, San Juan, PR 00919-4919
Privacy Email: